Selling products online is way different from selling products offline. It is your e-commerce website that plays the most important role in attracting your audience into becoming your regular customer. To help you get more sales and thus earn more profit from your business, we have come with an e-commerce website features list in this post. Keep reading to know what makes a good e-commerce website.
Domain Name, Logo and Tagline
An attractive and brandable domain name takes your business to a new height. It requires thorough research to find a domain name that is relevant and suits best with your products. A domain name that is short and easy to remember is more attractive to the visitors.
For creating a visual brand identity of your business, a logo is a must. It has a good impact on buyers. Try to make a catchy and unique logo that can connect your business with your audience. Stylistic font, structured design, and a good color combination should be applied to the logo of your e-commerce website.
Tagline introduces your customers with the mission and vision of your e-commerce business. It should reflect on the services you provide or products you sell.
Most of the time, a user just searches on google for a product and opens the first 5 to 10 websites randomly from the search results in several tabs. The pages that load faster have a higher possibility to get that visitor as he will click on the loaded pages first.
That’s the very reason you should ensure the top-notch loading speed for the pages of your e-commerce website. Frankly speaking, it is one of the best e-commerce website features you must realize.
To analyze and optimize the speed of your website, you can use several page speed tools like Pingdom and GTmetrix.
People are much worried nowadays about cyber safety. Among the basic modules of the e-commerce website, ensuring the security of your visitors is very important. Adding SSL certificates is a must for your website to make sure that the data transferred to your e-commerce website, especially credit card information are safe.
The good news is that many plugins are there to help you monitor the security of your website.
To give a professional look and tell your story to the audience, randomly displaying images one after another will not come to much help. It is the use of an image slider that can help you to attract visitors to get related information on the products or services they are interested in.
If your audience is not limited to the border of your territory, what you need to ensure in your list of modules in the e-commerce website is the localization feature. For reaching the customer base in the international arena, you are supposed to present your website in a way so that it becomes easily understandable to all the people using your website. Setting different languages and currencies as per the variation of the country comes first as a part of localization. Try to provide a set of localization settings that the visitors of your country can control and change. For example, a flag icon for a country may represent the localization settings that any visitor can change as per their needs. If you do not add localization settings, you will restrict your e-commerce business to your nations’ border only.
User Reviews and Credentials
Social proof and credentials are very important in e-commerce functionality. It is the lack of trust that dissuade many visitors to buy from a new e-commerce shop. If the visitors are not sure about the quality of your product and customer care, why would they buy from your e-commerce website? User reviews with ratings is an option you must add in your e-commerce website modules list. If products are reviewed by the customers with a good rating, the chance of conversion rate increases.
Credentials and Testimonials from the satisfied and regular customers can also be added to your e-commerce website if you think that your visitors should have an overall idea about your business.
Social Media Integration
The integration of social media links either at the top or bottom of your website helps the visitors understand your business better when they go to those social networking channels like Facebook, Twitter, Instagrams, etc. The integration of social media pages and groups will help them connect with you beyond your website. In this way, you can get more returning visitors and serve them way better.
This page is an amazing place for you to tell your visitors the story of your brand along with the mission and vision of your e-commerce business. Try to present your story compellingly so that the buyers can know about who you are and what you are going to serve them with.
Adding a search bar is a must and you should give it a priority in your e-commerce website features list. By a search bar, a visitor can search for a product, service or blog post or any information they are looking to get. A search bar should be placed in a way so that that is easily visible to all the visitors. Adding an autocomplete feature in the search bar will also make it easy for your visitors to get to the product correctly even if they forget some part of the product name.
Live Chat Option
A quick response to visitors is the key to more sales. Live Chat options help your visitors to contact you in case they can’t understand anything or face any difficulty in any stage of buying your product or service. Being a medium of instant communication, it adds great value to make an effective e-commerce website.
If the visitors of your website have any suggestions or complaint they can send those to you if you put your contact information at the right place. Providing contact information on your website proves that you care about your buyers and visitors. Many e-commerce website owners add their contact information at the bottom part of the website, while some make an extra page to do the same.
FAQs stands for Frequently Asked Questions. You can not ignore the FAQ section in the e-commerce website modules list. FAQs section will help your visitors to get answered about certain aspects of the products and your service. If the visitors get adequate information from the FAQs section, they are less likely to call or message you for some common inquiry or information. In the FAQ section, you can explain the services you provide, ordering and cancellation issues, warranty issues, your policy for damaged and lost products, refund policy, payment method, etc. It is important to guess some of the common and frequent questions the visitors of your e-commerce website may ask to answer them precisely in the FAQs.
Ensuring quality content is challenging, but one of the e-commerce website essentials that you should not ignore. Adding fresh and plagiarism-free content will take your website pages in a better position in SERPs by the passage of time. You are supposed to avoid duplicate content and copy-pasting of content from other websites by all means if you seek to rank higher in search engines.
Responsive and Mobile Friendly
People are browsing the web through their smartphones more than ever before. That’s the very reason your e-commerce website should be highly responsive so that the pages can fit in the display of all sizes.
If your website is not mobile-friendly, you will lose a great number of customer base who browse the web with mobiles most of the time.
A navigation bar should be user-friendly and clean. The user experience of the visitors depends largely on a clean and clear navigation bar. If the customers of your service get confused on your e-commerce website, they may leave without making a purchase. So, get a navigation bar that is simple in look and easy to understand as well.
If you have share feature enabled in your e-commerce website, the visitors can share the content, be it products, services or blog posts, from your website to the social networking websites and emailing to ones who might be interested. This will help your business to get more traffic and engagement.
HD Quality Photos and Videos
No matter what you post, be it a product, blog post, or video, that must be of high resolution. People are no longer interested in low-quality images and videos. They want to zoom in and out of the products to see the products from every angle. However, you also need to make sure that the images and videos of your e-commerce website do not make your website pages load slow.
The above-mentioned eCommerce website features list should be followed by your web designer and developer when making your website. However, you will be glad to know that we, the Developers Troop design and develop a high-quality e-commerce website for our customers. Do you want to get a great e-commerce website at a competitive price? If yes, feel free to contact us.